What is SEO and What are Its Three Pillars

Fulllancers Team


What is SEO

Search Engine Optimization, is a digital marketing strategy and practice aimed at enhancing the visibility and ranking of a website in search engine results pages.

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1. Technical Optimization

Technical optimization in SEO refers to the process of fine-tuning and improving the technical aspects of a website.

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2. On-Page Optimization

On-page SEO (also called on-site SEO) is the process of optimizing your webpage content for search engines and users.

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3. Off-page Optimization

Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings.

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