What is Redirects

A redirect is a technique used to send browsers or users to a different web page than the one they originally requested. It essentially acts as a signpost on the internet, directing traffic from one destination to another.

Here are some key points about redirects

Why are they used

  • Moving content: When content gets moved to a new URL, redirects ensure users reach the updated location easily.
  • Maintaining link consistency: If external websites link to an old URL, redirects prevent broken links and maintain user experience.
  • SEO benefits: Preserving link juice (search engine ranking power) from backlinks by directing them to the relevant page.
  • Managing different versions: Redirects can be used to show different content based on factors like device type or location.
  • Error handling: Redirects can handle broken links or missing pages by directing users to alternative content.

Types of redirects

  • 301 (Permanent Redirect): Permanently sends users to a new location, indicating the old URL is no longer valid.
  • 302 (Temporary Redirect): Temporarily sends users to a new location, suggesting the old URL might be available again later.
  • Meta Refresh: Uses HTML code to automatically redirect users after a set time delay.
  • JavaScript Redirects: Uses JavaScript code to dynamically redirect users based on certain conditions.
Important things to consider
  • Choose the right type: Use 301 for permanent moves and 302 for temporary situations.
  • Implement correctly: Ensure redirects are set up properly to avoid confusing users and search engines.
  • Track and monitor: Keep track of redirects to avoid broken links and maintain SEO health.

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